Overview
Victoria's Secret is a leading lingerie brand. Bra Fit Quiz is a tool on the brand's website that enables users to find the right bra size and style through a series of questions and helpful information.
My Role
- Responsible for the design of landing screen and bra evaluation user flow.
- Designed new components and micro interactions.
- Collaborated with research to create prototypes for usability testing.
- Collaborated with UX writer to identify correct terminologies and suitable copy to match brand voice and tone.
- Responsible for Dev handoff.
Duration
3 months
Team
2 Designers
1 UX Researcher
1 UX Writer
Brand team
Development team
Tools
Figma
Adobe after effects
25%
increase in average order size
81%
new customer aquisition
2x
conversion through the quiz
The Challenge
- Victoria's secret was experiencing decrease in online bra sales and increase in bra returns.
- In-store bra fittings offers unmatched personalization, which was lacking in the online experience.
- Providing a unified experience for Victoria's Secret and Pink while maintaining each brand's unique voice and tone.
Key Research Insights
1
Users do not always know their bra size or the considerations that go into bra fitting.
2
Online bra shopping overwhelms users as they do know what to choose.
3
Bra shopping often makes the users feel anxious, uncomfortable and vulnerable.
The Solution
#1 Landing page
Users have the option to find their bra size, size or evaluate if their current bra is the right fit.

#2 Style questions
Users input their style preferences through a series of questions.

#3 Education
The quiz provides information at key moments to help users bra fitting considerations boosting their confidence.

#4 Personalized bra recommendations
Personalized recommendations make the users feel confident and are motivated to buy the products.

#3 Illustrations and animations
The quiz utilizes beautiful illustrations and animations to support the information presented and also make up for load time.


Desktop designs
Learnings
1
A fun working environment between teams makes work easier when timelines are demanding.
2
When multiple teams play a role in decision making, thorough documentation is necessary.
3
A phased design-dev handoff enables timely launches and better collaboration.