Bra Fit Quiz
Saas platform that monitors data leakage on whatsapp to help enterprises with secure communication.
Overview
Victoria's Secret is a leading lingerie brand. Bra Fit Quiz is a functionality on the brand's website that enables users to find the right bra size and style through a series of questions and helpful information.
Team
3 designers
UX Researcher & UX Writer
Brand Team
Development team
Tools
Figma
Adobe After Effects
Userzoom GO
Duration
3 months
My Role
Responsible for the design of landing screen and bra evaluation user flow.
Designed new components and micro interactions.
Collaborated with research to create prototypes for usability testing.
Collaborated with UX writer to identify correct terminologies and suitable copy to match brand voice and tone.
Responsible for Dev handoff.
increased
average order size
new
customeraquisition
conversion
through quiz
The Challenge
Victoria's secret was experiencing decrease in online bra sales
In-store bra fittings offers unmatched personalization, which was lacking in the online experience.
Providing a unified experience for Victoria's Secret and Pink while maintaining each brand's unique voice and tone.
01
Users do not always know their bra size or the considerations that go into bra fitting.
02
Online bra shopping overwhelms users as they do not know what to choose.
03
Bra shopping often makes the users feel anxious, uncomfortable and vulnerable.
The Solution
#1 Landing page
Users have the option to find their bra size, style or evaluate if their current bra is the right fit.
#2 Style questions
Users input their style preferences through a series of questions.
#3 Education
The quiz provides information at key moments to help users bra fitting considerations boosting their confidence.
#4 Personalized bra recommendations
Personalized recommendations make the users feel confident and are motivated to buy the products.
#5 Illustrations & Animations
The quiz utilizes beautiful illustrations and animations to support the information presented and also make up for load time.
Desktop Designs
Learnings
When multiple teams play a role in decision making, thorough documentation is necessary.
A phased design-dev handoff enables timely launches and better collaboration.